{"id":15775,"date":"2025-07-14T12:33:48","date_gmt":"2025-07-14T10:33:48","guid":{"rendered":"https:\/\/nailted.com\/blog\/?page_id=15775"},"modified":"2025-08-11T13:24:47","modified_gmt":"2025-08-11T11:24:47","slug":"customer-stories-zubigroup","status":"publish","type":"page","link":"https:\/\/nailted.com\/blog\/es\/customer-stories-zubigroup\/","title":{"rendered":"De los Google Forms al Feedback Automatizado con Prop\u00f3sito: El caso de Zubi Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15775\" class=\"elementor elementor-15775\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9427bc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9427bc1\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fa7b642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f056153\" data-id=\"f056153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4747591 elementor-widget elementor-widget-spacer\" data-id=\"4747591\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b79c8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"65b79c8\" data-element_type=\"widget\" id=\"Page_title\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">De los Google Forms al Feedback Automatizado con Prop\u00f3sito: El caso de Zubi Group<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0d199 elementor-widget elementor-widget-text-editor\" data-id=\"ec0d199\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d292edc6-2089-4cfc-b8e4-b5939e6acc81\"><p>El venture builder abandon\u00f3 los Google Forms individuales y la gesti\u00f3n manual para implantar un sistema 360\u00b0 automatizado que ahorra horas, facilita conversaciones de valor y sienta las bases de una cultura de desarrollo continuo.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7055114 elementor-widget elementor-widget-spacer\" data-id=\"7055114\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b6a739f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6a739f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fa7b642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c1d7c\" data-id=\"16c1d7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9a28be elementor-widget elementor-widget-html\" data-id=\"a9a28be\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!-- ========= INICIO BLOQUE RESUMEN DE EMPRESA - NAILTED ========= -->\n\n<style>\n    \/* Estilos contenidos para el bloque de resumen de empresa *\/\n    \/* Usamos clases con el prefijo \"nailted-\" para evitar conflictos con los estilos de tu tema de WordPress *\/\n    .nailted-company-summary-container {\n        font-family: 'Lato', sans-serif;\n        display: flex;\n        flex-wrap: wrap; \/* Permite que los elementos se reordenen en pantallas peque\u00f1as *\/\n        gap: 40px; \/* Espacio entre el logo y los detalles *\/\n        padding: 32px;\n        border: 1px solid #EAEAEA;\n        border-radius: 16px;\n        background-color: #FFFFFF;\n        max-width: 960px;\n        margin: 40px auto; \/* Centra el bloque en la p\u00e1gina *\/\n        align-items: center;\n    }\n\n    .nailted-company-summary-logo {\n        flex: 0 0 160px; \/* El logo no crece ni se encoge, tiene una base de 160px *\/\n    }\n\n    .nailted-company-summary-logo img {\n        max-width: 100%;\n        height: auto;\n        display: block;\n    }\n\n    .nailted-company-summary-details {\n        flex: 1; \/* Ocupa el espacio restante *\/\n        min-width: 300px; \/* Ancho m\u00ednimo antes de que el layout se rompa a la siguiente l\u00ednea *\/\n    }\n\n    .nailted-company-summary-details h3 {\n        font-size: 22px;\n        font-weight: 900; \/* Lato Black *\/\n        color: #1D2447; \/* Azul oscuro corporativo *\/\n        margin-top: 0;\n        margin-bottom: 16px;\n    }\n\n    .nailted-company-summary-details .company-description {\n        font-size: 16px;\n        line-height: 1.6;\n        color: #5A5A5A; \/* Gris oscuro para el texto *\/\n        margin-top: 0;\n        margin-bottom: 24px;\n    }\n\n    .nailted-company-stats {\n        display: flex;\n        gap: 48px; \/* Espacio entre \"Industria\" y \"Empleados\" *\/\n    }\n\n    .nailted-stat-item {\n        display: flex;\n        flex-direction: column;\n    }\n\n    .nailted-stat-label {\n        font-size: 12px;\n        font-weight: 700; \/* Lato Bold *\/\n        color: #888888; \/* Gris medio para la etiqueta *\/\n        text-transform: uppercase;\n        letter-spacing: 0.5px;\n        margin-bottom: 4px;\n    }\n\n    .nailted-stat-value {\n        font-size: 16px;\n        font-weight: 700; \/* Lato Bold *\/\n        color: #1D2447; \/* Mismo color que el t\u00edtulo para dar consistencia *\/\n    }\n\n    \/* ESTILOS PARA M\u00d3VILES (Responsive Design) *\/\n    @media (max-width: 768px) {\n        .nailted-company-summary-container {\n            flex-direction: column; \/* Apila el logo y los detalles en vertical *\/\n            align-items: flex-start; \/* Alinea todo a la izquierda *\/\n            gap: 24px;\n            padding: 24px;\n        }\n\n        .nailted-company-summary-logo {\n            flex-basis: auto; \/* Resetea la base del logo *\/\n            width: 140px; \/* Un tama\u00f1o fijo m\u00e1s adecuado para m\u00f3viles *\/\n        }\n        \n        .nailted-company-stats {\n            gap: 32px;\n        }\n    }\n<\/style>\n\n<div class=\"nailted-company-summary-container\">\n\n    <!-- Columna del Logo -->\n    <div class=\"nailted-company-summary-logo\">\n        <!-- \u25bc\u25bc\u25bc REEMPLAZA ESTA URL por la del logo en tu biblioteca de medios de WordPress \u25bc\u25bc\u25bc -->\n        <span class=\"placeholder-el\" data-svq-align=\"\"><img src=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/ZG_2024_High-45x15.png\" alt=\"Logo de Techsoulogy\" class=\"lazy\" data-width=\"2048\" data-height=\"678\" data-src=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/ZG_2024_High.png\" style=\"height: 0; width: 2048px; padding-bottom: 33.11%;\"><span class=\"svq-img-loader\"><\/span><\/span><noscript><img src=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/ZG_2024_High.png\" alt=\"Logo de Techsoulogy\"><\/noscript>\n    <\/div>\n\n    <!-- Columna de los Detalles -->\n    <div class=\"nailted-company-summary-details\">\n        <h3>\u00bfQui\u00e9n es Zubi Group?<\/h3>\n        \n        <p class=\"company-description\">\n            Zubi Group es un venture builder que impulsa empresas con prop\u00f3sito. Su modelo combina la inversi\u00f3n y la estrategia de negocio con un profundo enfoque en el talento y la cultura, para crear un ecosistema de compa\u00f1\u00edas innovadoras y sostenibles que buscan generar un impacto positivo.\n\n        <\/p>\n\n        <div class=\"nailted-company-stats\">\n            <div class=\"nailted-stat-item\">\n                <span class=\"nailted-stat-label\">Industria<\/span>\n                <span class=\"nailted-stat-value\">Investment Management<\/span>\n            <\/div>\n            <div class=\"nailted-stat-item\">\n                <span class=\"nailted-stat-label\">Empleados<\/span>\n                <span class=\"nailted-stat-value\">+140<\/span>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/div>\n<!-- ========= FIN BLOQUE RESUMEN DE EMPRESA - NAILTED ========= -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d8f7f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d8f7f2\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fa7b642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-355ffce\" data-id=\"355ffce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12c98c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12c98c1\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6f662a7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bf79ec9\" data-id=\"bf79ec9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de5ad2c elementor-widget elementor-widget-spacer\" data-id=\"de5ad2c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b47da74 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b47da74\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">El reto: Dejar atr\u00e1s un proceso manual que consum\u00eda recursos\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eeef46 elementor-widget elementor-widget-text-editor\" data-id=\"7eeef46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Antes de Nailted, el sistema de evaluaciones en Zubi Group era, en palabras de Alba, &#8220;<em>bastante rudimentario<\/em>&#8220;.<\/strong> Para un venture builder que gestiona m\u00faltiples proyectos con necesidades diversas, el proceso se hab\u00eda convertido en una carga operativa significativa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-785ecfb elementor-widget elementor-widget-text-editor\" data-id=\"785ecfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201c<em>Para cada colaborador creaba un formulario individual en Google Forms, lo que implicaba dedicar muchas horas a dise\u00f1ar y duplicar plantillas, ajustar preguntas y configurar los permisos de acceso<\/em>\u201d, explica Alba.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5380dd1 elementor-widget elementor-widget-text-editor\" data-id=\"5380dd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>La falta de automatizaci\u00f3n significaba que gran parte del tiempo se invert\u00eda en tareas repetitivas:<\/strong> coordinar calendarios, enviar recordatorios manuales y recopilar respuestas dispersas por email o mensajer\u00eda interna. \u201c<em>En definitiva, el proceso era muy manual y consum\u00eda demasiados recursos<\/em>\u201d, una situaci\u00f3n insostenible para una organizaci\u00f3n que busca agilidad y escala.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db4db2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db4db2b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fa7b642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68346c9\" data-id=\"68346c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f48dd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f48dd1\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6f662a7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b8a31bd\" data-id=\"b8a31bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e083a1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8e083a1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">La soluci\u00f3n: Un proceso 360\u00b0 flexible y automatizado\n<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a9ed8 elementor-widget elementor-widget-text-editor\" data-id=\"f0a9ed8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Hoy, el proceso de evaluaci\u00f3n en Zubi Group est\u00e1 en plena evoluci\u00f3n para ser m\u00e1s escalable y adaptable<\/strong>. Con Nailted, han implementado una evaluaci\u00f3n 360\u00b0 basada en competencias de soft skills, donde la plataforma automatiza todas las fases: desde la convocatoria hasta la generaci\u00f3n de informes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bc81b elementor-widget elementor-widget-text-editor\" data-id=\"a0bc81b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>El objetivo es claro: pasar de un entorno virtual a una &#8220;<em>conversaci\u00f3n m\u00e1s humana entre manager y colaborador<\/em>&#8220;, donde se revisan fortalezas, \u00e1reas de mejora y se definen acciones concretas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a85123 elementor-widget elementor-widget-text-editor\" data-id=\"0a85123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Dos funcionalidades de Nailted han sido clave para construir este nuevo modelo:<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28672ef elementor-widget elementor-widget-text-editor\" data-id=\"28672ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Uso de plantillas personalizadas:<\/strong> &#8220;<em>Dado que en Zubi Group somos un venture builder y cada proyecto tiene necesidades muy particulares, la posibilidad de crear y asignar plantillas distintas ha sido clave. Nos ahorra decenas de horas que antes dedic\u00e1bamos a recrear formularios<\/em>&#8220;.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Gr\u00e1ficas visuales para el an\u00e1lisis:<\/strong> &#8220;<em>Disponer de gr\u00e1ficos claros e interactivos en el panel de control facilita enormemente el an\u00e1lisis global. Ayuda a los managers a preparar sus reuniones 1:1 con datos objetivos, evitando que todo el feedback se quede en impresiones cualitativas<\/em>&#8220;.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42bfc79 elementor-widget elementor-widget-text-editor\" data-id=\"42bfc79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Mirando al futuro, ya est\u00e1n planificando la implementaci\u00f3n de la fase de nominaci\u00f3n<\/strong>. La nominaci\u00f3n permitir\u00e1 a los colaboradores sugerir a sus propios evaluadores para obtener una visi\u00f3n verdaderamente 360\u00b0. Enriqueciendo as\u00ed la calidad del feedback y fomentando una cultura m\u00e1s colaborativa.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fb9b4 elementor-widget elementor-widget-spacer\" data-id=\"11fb9b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf26182 elementor-widget elementor-widget-image\" data-id=\"bf26182\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1000\" height=\"525\" src=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2-45x24.png\" class=\"attachment-large size-large wp-image-15778 lazy\" alt=\"Testimonio de Alba Burillo, Chief People Officer en Zubi Group, imagen principal\" data-srcset=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2.png 1000w, https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2-300x158.png 300w, https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2-768x403.png 768w, https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2-45x24.png 45w\" data-sizes=\"100vw\" data-width=\"1000\" data-height=\"525\" data-src=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2.png\" srcset=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2-45x24.png 45w, https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2-300x158.png 300w, https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2-768x403.png 768w, https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2.png 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e172bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e172bb8\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fa7b642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f195cc\" data-id=\"8f195cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebc7710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebc7710\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6f662a7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-db5eb37\" data-id=\"db5eb37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144ac24 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"144ac24\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">Los resultados: Plantando la semilla de una cultura de feedback fuerte<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d61f943 elementor-widget elementor-widget-text-editor\" data-id=\"d61f943\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Aunque se encuentran en una fase de construcci\u00f3n de su cultura de feedback, Zubi Group ya percibe beneficios cualitativos claros que sientan las bases para el futuro:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b8060 elementor-widget elementor-widget-text-editor\" data-id=\"c0b8060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Mayor visibilidad y compromiso:<\/strong> El simple hecho de tener un proceso estructurado en Nailted ha hecho que el feedback sea una pr\u00e1ctica real y visible. &#8220;<em>Hemos visto que bastan las primeras notificaciones autom\u00e1ticas y los recordatorios para que las personas se impliquen<\/em>&#8220;.<\/li><li><strong>Reducci\u00f3n de barreras psicol\u00f3gicas:<\/strong> Centralizar el proceso en una herramienta neutral ayuda a eliminar el &#8220;miedo&#8221; inicial a las evaluaciones. &#8220;<em>Nailted act\u00faa como una capa intermedia que facilita que el feedback fluya, incluso cuando son cr\u00edticas constructivas<\/em>&#8220;.<\/li><li><strong>Impulso a la mentalidad de mejora continua:<\/strong> La existencia de un ciclo peri\u00f3dico de feedback fomenta una mentalidad proactiva. &#8220;<em>Nailted ya est\u00e1 sirviendo para que la gente piense \u2018\u00bfc\u00f3mo puedo prepararme mejor para la pr\u00f3xima evaluaci\u00f3n?<\/em>\u2019&#8221;.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ec7734 elementor-widget elementor-widget-text-editor\" data-id=\"2ec7734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En resumen, Nailted ya les ha permitido sentar las bases de una cultura de retroalimentaci\u00f3n m\u00e1s s\u00f3lida, visible y natural para todo el equipo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c04d65b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c04d65b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fa7b642&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b332f1a\" data-id=\"b332f1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b1bf1f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1bf1f8\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;6f662a7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a8573d5\" data-id=\"a8573d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cdcbb elementor-widget elementor-widget-text-editor\" data-id=\"71cdcbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201c<em>Feedback con prop\u00f3sito: Nailted conecta las competencias y planes de desarrollo con lo que realmente queremos lograr como empresa.<\/em>\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b31afcc elementor-widget elementor-widget-text-editor\" data-id=\"b31afcc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Alba Burillo, Chief People Officer en Zubi Group.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-088b1da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"088b1da\" data-element_type=\"section\" 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class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fc246\" data-id=\"71fc246\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c43b146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c43b146\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;426afb2&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ff515c\" data-id=\"9ff515c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-236d00f elementor-widget elementor-widget-heading\" data-id=\"236d00f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">\u00bfListo para transformar tus evaluaciones? \ud83d\ude80\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4d1f2 elementor-widget elementor-widget-text-editor\" data-id=\"7f4d1f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Construye un proceso de feedback tan humano y eficaz como el de Zubi Group. Agenda una demo y descubre el poder de nuestro m\u00f3dulo de Performance.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57a59fd\" data-id=\"57a59fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8aea87d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8aea87d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/nailted.com\/es\/request-online-demo\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play-circle\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Ver Nailted en Acci\u00f3n<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De los Google Forms al Feedback Automatizado con Prop\u00f3sito: El caso de Zubi Group El venture builder abandon\u00f3 los Google Forms individuales y la gesti\u00f3n manual para implantar un sistema 360\u00b0 automatizado que ahorra horas, facilita conversaciones de valor y sienta las bases de una cultura de desarrollo continuo. \u00bfQui\u00e9n es Zubi Group? Zubi Group [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15778,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","cybocfi_hide_featured_image":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De Google Forms al Feedback Automatizado: Zubi Group<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Zubi Group abandon\u00f3 los procesos manuales con Google Forms para construir una cultura de feedback escalable y con prop\u00f3sito.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nailted.com\/blog\/es\/customer-stories-zubigroup\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Google Forms al Feedback Automatizado: Zubi Group\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Zubi Group abandon\u00f3 los procesos manuales con Google Forms para construir una cultura de feedback escalable y con prop\u00f3sito.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nailted.com\/blog\/es\/customer-stories-zubigroup\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nailted\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-11T11:24:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2025\/07\/Client-review-JT-1000-x-525-px-2.png\" \/>\n\t<meta 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