{"id":2651,"date":"2020-05-25T06:00:00","date_gmt":"2020-05-25T04:00:00","guid":{"rendered":"https:\/\/nailted.com\/blog\/?p=2651"},"modified":"2024-09-16T16:16:32","modified_gmt":"2024-09-16T14:16:32","slug":"creating-a-culture-of-feedback-at-your-company","status":"publish","type":"post","link":"https:\/\/nailted.com\/blog\/creating-a-culture-of-feedback-at-your-company\/","title":{"rendered":"Creating a \u201cCulture of Feedback\u201d at Your Company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2651\" class=\"elementor elementor-2651\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-230d71a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"230d71a\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a40de\" data-id=\"48a40de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-237ed01b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237ed01b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;08add30&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53666d9a\" data-id=\"53666d9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3910c9b8 elementor-widget elementor-widget-text-editor\" data-id=\"3910c9b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><span style=\"font-size: 19.04px; color: var(--text-color); background-color: var(--body-bg-color); font-family: var(--font-family); font-weight: var(--font-weight-normal);\">[content_upgrade cu_id=&#8221;9155&#8243;] New guide! How to make feedback a habit in your company[content_upgrade_button]Download guide[\/content_upgrade_button][\/content_upgrade]<\/span><\/p>\n<p>Giving and receiving feedback in a professional setting is valuable because it helps people become more effective at their jobs. It facilitates smooth workflows and communication. It even creates a sense of camaraderie and unification among team members.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>If that\u2019s the case, then why don\u2019t more people do it? Because feedback can feel uncomfortable to provide <em>and<\/em> receive. Often, it feels easier to just stay quiet, maintain the status quo, and leave feedback to incidental conversations. As a result, companies miss out on key opportunities for exponential improvement.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The truth is, feedback is not the result of two great communicators coming together to exchange opinions. Feedback is the result of a company <em>culture<\/em> where giving and receiving feedback is encouraged and promoted. In a <strong>true culture of feedback<\/strong>, any employee can comfortably participate in speaking up to share their thoughts and observations.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>First, What is a culture of feedback?<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A culture of feedback is a culture in which exchanging both positive feedback and critical feedback is a normal part of everyday life at a company.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Imagine the following scenario: Company A has a culture of feedback. Company B, on the other hand, has a culture where feedback is discouraged in favor of maintaining the status quo.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In Company A, a conversation between two team members about a project turns into a moment of critical feedback. The result of this conversation? Improved workflows and ultimately, a better outcome for this particular project. In Company B, the same conversation takes place. The result? Tension, offense, and ultimately, a standstill on the project.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The point is, a culture of feedback has manifold benefits. Here are a few:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Improvement in outcomes<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When delivered well, feedback is constructive. It doesn\u2019t just criticize a particular employee\u2019s performance or a poor workflow; it offers a potential solution, or at the very least, invites a solution. That being the case, feedback helps to identify and quickly resolve a company\u2019s weak spots&#8230; and ultimately, improves outcomes.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Better communication\u00a0<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Whether your company has five people or 500 people, <a href=\"https:\/\/hbr.org\/2009\/04\/five-things-leaders-can-do-to\">clear and effective communication<\/a> is critical. A culture of feedback promotes healthier communication by increasing trust between team members and teaching employees how to proactively problem-solve through giving feedback.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"width\":800,\"height\":600} --><\/p>\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" src=\"https:\/\/lh3.googleusercontent.com\/VVwl5cdquktpL7QE2att_YFsIctVSNosse0KDBjQAUhVf0p7DllT8nUwGSlhA6QdviZ6Vqohi3k7ComRVJDTmtWmYKV8e7Z3_3S2iqhGzOGRiekJ1RwSYYfBRQGpAkSnVdNZKTAE\" alt=\"Company culture\" width=\"800\" height=\"600\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>A greater sense of ownership &amp; satisfaction\u00a0<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When you create a space for team members to share feedback and have their voices heard, they gain a greater sense of ownership in the business. Creating a culture of feedback communicates that you value every team member\u2019s voice and want them to be a part of moving the company forward.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:bctt\/clicktotweet {\"tweet\":\"Creating a culture of feedback communicates that you value every team member\u2019s voice \u2013 and want them to be a part of moving the company forward.\"} \/--><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Individual growth\u00a0<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Receiving feedback supports the professional and personal development of your individual employees. Feedback helps employees to learn both their strengths and weaknesses&#8230; and ultimately, to become more effective for the rest of their working lives.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Higher employee retention<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Finally, a culture of feedback can help <a href=\"https:\/\/www.inc.com\/women-2\/how-to-reduce-employee-turnover-at-a-startup.html\" target=\"_blank\" rel=\"noreferrer noopener\">decrease turnover<\/a> in your business. Employees who can openly share feedback with one another are more likely to be satisfied in their jobs, and more committed to the company. Not only that, but a culture of feedback helps address root issues and problematic behaviors or workflows that cause employees to leave in the first place.\u00a0<\/p>\n<p><span style=\"font-size: 19.04px; color: var(--text-color); background-color: var(--body-bg-color); font-family: var(--font-family); font-weight: var(--font-weight-normal);\">[content_upgrade cu_id=&#8221;9155&#8243;] How to make feedback a habit in your company: Learn how to build a effective feedback culture [content_upgrade_button]Download guide[\/content_upgrade_button][\/content_upgrade]<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Building a culture of feedback<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>By now, you know that a culture of feedback can bring innumerable benefits to your business \u2013 including improved outcomes, healthier communication, improved employee performance, and more.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>So, how do you actually <em>build<\/em> a culture of feedback at your company? When your company already has an established culture that <em>doesn\u2019t<\/em> involve feedback, you\u2019ll want to be strategic in how you approach change. If your business is brand-new, you\u2019ll want to introduce a culture of feedback early on to integrate it into the company ethos.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>In either case, you\u2019ll want to build a culture of feedback using the following strategies.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Make feedback routine<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Feedback should be the norm. That, however, is easier said than done. To become routine, feedback needs to be integrated into regular company processes in a way that\u2019s convenient and accessible for employees&#8230;otherwise, it won\u2019t happen.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><span style=\"color: #3366ff;\"><a href=\"https:\/\/nailted.com\/\">Nailted<\/a><\/span> is a web-based product that can help you make feedback routine at your company by:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Allowing you to create a weekly cycle of recognition between employees, giving team members the ability to acknowledge another\u2019s excellence through digital \u201cclaps.\u201d This creates a fun, ongoing practice of recognizing each other\u2019s accomplishments.\u00a0<\/li>\n<li>Creating optionally anonymous \u201cpulse surveys\u201d that allow team members to give the company feedback.<\/li>\n<li>Running \u201ccheck-ins\u201d to help get individual assessments of a team member\u2019s progress and personal goals.<\/li>\n<li>And more\u2026<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:image {\"width\":800,\"height\":600} --><\/p>\n<figure class=\"wp-block-image is-resized\"><img src=\"https:\/\/lh4.googleusercontent.com\/I43QZ2kPDt6ACU-qPxoWJxmMmxI3Kn6_BZfkr21T4JjKf27SKtMoEQoe2NDEyeTR6Y7aDgLislvwP9oB86Hy4Yz0SY0uB156uBu-IN26B-c8vwj8rTEXweJEPZAQBXbab49W14nE\" alt=\"Company culture\" width=\"800\" height=\"600\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ultimately, Nailted can help you create a culture of feedback at your company by making feedback normative. Not only that, but it can help you integrate feedback into your processes in a way that\u2019s strategic \u2013 helping you to turn feedback into concrete solutions and improvements.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Build trust from the top down<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Generally speaking, employees won\u2019t give feedback in a company environment that doesn\u2019t feel safe. Team members need to know that being honest or authentic won\u2019t jeopardize their jobs or generate negative backlash. Likewise, recipients also need to feel safe to <a href=\"https:\/\/nailted.com\/blog\/a-guide-to-giving-receiving-feedback-on-a-remote-team\/\">receive feedback<\/a> in a healthy way.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That\u2019s why a sense of <strong>trust<\/strong> is so vital to a healthy culture of feedback.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Trust begins with working under leadership that feels safe. Many of us know what it\u2019s like to have a manager or boss that doesn\u2019t feel safe; these leaders use their authority to manipulate or create an atmosphere of fear in the company. Even the best bosses may be unintentionally creating an environment where maintaining the status quo, instead of sharing feedback, rules.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Here are leadership tips to build a sense of trust from the top down:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li><strong>Talk about emotions. <\/strong>Acknowledge feelings of frustration or disappointment, and ask team members about their own emotions regarding specific incidents or projects.\u00a0<\/li>\n<li><strong>Ask for feedback. <\/strong>Ask employees for personal feedback. Letting them know that it\u2019s safe to share authentic thoughts and opinions with leadership makes it safer to share feedback with other team members.<\/li>\n<li><strong>Talk about effort, not performance. <\/strong>Reward effort, not just ability. That helps create a culture where all employees \u2013 not just the most skilled or seasoned \u2013 have an opportunity to receive positive feedback.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ultimately, when leaders model feedback well, team members know that it\u2019s safe to follow&#8230;and feel released to share their thoughts and opinions with others.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading {\"level\":3} --><\/p>\n<h3>Encourage all types of feedback<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>When someone hears the word \u201cfeedback,\u201d they often think immediately of \u201ccriticism.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>But as mentioned above, feedback can also look like positive recognition. Encourage employees to acknowledge each other\u2019s successes, however small or large. Make sure your team members know that feedback is not only intended to seek improvement, but also to reinforce positive performances, skill sets, and behaviors.\u00a0<\/p>\n<p><span style=\"font-size: 19.04px; color: var(--text-color); background-color: var(--body-bg-color); font-family: var(--font-family); font-weight: var(--font-weight-normal);\">[content_upgrade cu_id=&#8221;9155&#8243;] Integrate feedback within your culture with this guide: How to make feedback a habit in your company [content_upgrade_button]Download guide[\/content_upgrade_button][\/content_upgrade]<\/span><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Sustaining a culture of feedback<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A successful culture of feedback is sustainable. Don\u2019t integrate practices that aren\u2019t practical in the long run. Instead, automate a process (such as with Nailted\u2019s weekly recognition cycle and pulse surveys) that makes feedback second nature to your team members. In the end, you\u2019ll see powerful results: happier employees, improved processes and performance, and a culture that values everyone\u2019s voice.<\/p>\n<p>If you want to create a culture of feedback in your company, <a href=\"https:\/\/nailted.com\/book-a-demo\">talk to one of our People &amp; Culture experts<\/a>, we&#8217;ll be happy to help!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Improve communication with culture of feedback.<\/p>\n","protected":false},"author":6,"featured_media":13855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/full-large.php","format":"image","meta":{"episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","cybocfi_hide_featured_image":""},"categories":[26],"tags":[86,33,243],"series":[],"episode_featured_image":"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2020\/05\/A-team-having-an-all-hands-at-the-office-to-share-feedback-creating-a-culture-of-feedback.jpg","episode_player_image":"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2020\/11\/Company-culture-matters-1.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/1Bl7apd3ITSFD45mwUi1Og?si=T_w80oYURZ22ZGjPMD-LsQ","label":"Spotify","class":"spotify","icon":"spotify.png"},"itunes":{"key":"itunes","url":"https:\/\/podcasts.apple.com\/es\/podcast\/company-culture-matters-by-nailted\/id1545900885","label":"iTunes","class":"itunes","icon":"itunes.png"}},"rssFeedUrl":"https:\/\/nailted.com\/blog\/feed\/podcast\/company-culture-matters","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"wyp4HtqvUK\"><a href=\"https:\/\/nailted.com\/blog\/creating-a-culture-of-feedback-at-your-company\/\">Creating a \u201cCulture of Feedback\u201d at Your Company<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/nailted.com\/blog\/creating-a-culture-of-feedback-at-your-company\/embed\/#?secret=wyp4HtqvUK\" width=\"500\" height=\"350\" title=\"\u00abCreating a \u201cCulture of Feedback\u201d at Your Company\u00bb \u2014 \" data-secret=\"wyp4HtqvUK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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