{"id":2954,"date":"2020-09-14T06:00:00","date_gmt":"2020-09-14T04:00:00","guid":{"rendered":"https:\/\/nailted.com\/blog\/?p=2954"},"modified":"2024-09-16T14:08:32","modified_gmt":"2024-09-16T12:08:32","slug":"how-enps-can-be-used-to-leverage-employer-branding","status":"publish","type":"post","link":"https:\/\/nailted.com\/blog\/how-enps-can-be-used-to-leverage-employer-branding\/","title":{"rendered":"How eNPS Can Be Used to Leverage Employer Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2954\" class=\"elementor elementor-2954\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41bf525 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41bf525\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0391919\" data-id=\"0391919\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-171f54a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"171f54a3\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;bffb3a0&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58df2239\" data-id=\"58df2239\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2652aae2 elementor-widget elementor-widget-text-editor\" data-id=\"2652aae2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Do you ever wonder how loyal your employees really are to your business? Are they actually satisfied with their jobs? Is there something they\u2019d love to change \u2013 but they just haven\u2019t had the chance to tell you? Would they recommend your company as a place to work?<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/nailted.com\/blog\/employee-engagement-metrics\/#1_Employee_Net_Promoter_Score_eNPS\" target=\"_blank\" rel=\"noreferrer noopener\">eNPS<\/a> is a metric that can give you insight into all of the questions above (and more) to help you boost employee satisfaction, improve your company environment, and even leverage your employer branding to attract quality new talent. In this article, we\u2019ll take a look at <strong>what eNPS is, how to measure it, and why it can help improve your reputation as a great place to work<\/strong>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>[content_upgrade cu_id=&#8221;2952&#8243;]Free Download: A Beginner&#8217;s Guide to Employee Net Promoter Score[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>What is eNPS?<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Before getting into why eNPS makes your company an \u201cattractive\u201d place to work, let\u2019s talk about what eNPS actually is.\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>eNPS stands for <em>Employee Net Promoter Score<\/em><\/strong>. If it sounds familiar, that\u2019s because you may have heard of Net Promoter Score (NPS) \u2013 the customer satisfaction metric that helps companies gauge how <a href=\"https:\/\/finturf.com\/blog\/how-measure-customer-loyalty\/\" target=\"_blank\" rel=\"noopener\">loyal customers<\/a> are to their brand.\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>eNPS functions in a similar way by gauging not only employee satisfaction, but loyalty. By asking the question,<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><em>How likely are you to recommend this company as a place to work to others?<\/em><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>eNPS gives you a depth of insight into <a href=\"https:\/\/nailted.com\/blog\/what-is-employee-engagement-types-and-goals\/\">how happy employees are<\/a>, what can be improved, and your company reputation.<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>Calculating your eNPS<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>To calculate your eNPS, you\u2019ll need to categorize your survey takers:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul>\n<li>Employees who respond to the above question with a 9 or 10 are <strong>Promoters<\/strong>. They\u2019re thrilled with working for your company, and are the most likely to boost your reputation.\u00a0<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:list -->\n<ul>\n<li>Employees who respond with a 7 or 8 are <strong>Passives<\/strong>. They\u2019re not unhappy at their jobs, but their level of satisfaction could be significantly improved.<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:list -->\n<ul>\n<li>Finally, employees who give you a 6 or below are <strong>Detractors<\/strong>. They\u2019re not only unhappy with their jobs (and likely to turn over); they could do some serious reputation damage.<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>The <strong>formula used to calculate your eNPS<\/strong> is:\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><em>[# of promoters\/total # of survey takers] &#8211; [# of detractors\/total # of survey takers] = eNPS<\/em><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Your results may range from -100 to +100, so don\u2019t be discouraged by a score of say, 35. In fact, the average organization has an eNPS of only 14.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Ultimately, what\u2019s important is not so much your score, but how you improve over time.<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3>Collecting eNPS Feedback\u00a0<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>The initial question in your eNPS survey is critical, but the \u201cfollow-up\u201d question \u2013 <em>Please explain your rating<\/em> \u2013 is the \u201csecret sauce.\u201d<\/p>\n<!-- \/wp:paragraph --><!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/CCopUh5pcCGCTN7Ot4M9NtGnFVstu07to3aKyWjqP8-zml0rtH3vQzS-w4i4Z9auCynxKQkMzY6PH5-uK0z5wd_MGMf6w2wwz8KACeHMIRZeN2gC8TGj0HpBLr31nlnxUdFwjL95\" alt=\"\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:paragraph -->\n<p>This is where<strong> your employees have an opportunity to share their open-ended feedback<\/strong> to explain their rating. This is also where you get into the good stuff\u2013the actionable insight that can help you dramatically <strong>improve company workflows, employee experience, reputation, and employer branding<\/strong>.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>eNPS: Improves Company Workflows\u00a0<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Job seekers are generally looking for companies that run smoothly. It may be the case that they left their last job because their workplace was disorganized. Or they may have been frustrated with outdated or inefficient systems (such as using paper documents or multiple channels to communicate).\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>In any case, <strong>you\u2019ll want a reputation as a productive, efficient company with streamlined workflows and systems<\/strong>. For employees still \u201ctraumatized\u201d by working for disorderly companies in the past, this is especially key.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>eNPS can help you improve company workflows and systems by gathering feedback from your employees on how things are actually working. Whether you know it or not, your company likely has blind spots that affect how efficient (and ultimately, profitable) your business is. Given the opportunity, <strong>your team members can help you to identify and resolve those blinds spots \u2013 and help you build a stronger reputation as a well-run company.<\/strong>\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:bctt\/clicktotweet {\"tweet\":\"#eNPS can help you improve company workflows and systems by gathering #feedback from your employees on how things are actually working. Source: @_nailted\",\"via\":false,\"urlcustom\":\"https:\/\/bit.ly\/2F9Tndh\"} \/--><!-- wp:heading -->\n<h2>eNPS: Gives Your Employees a Voice<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>If, like many companies, you are aiming to recruit millennial talent, then you\u2019ll want to consider this: Millennials don\u2019t want to be a \u201ccog in the machine\u201d; <strong>they want to feel they have a significant role in the mission and purpose of your company<\/strong>. In fact, millennials <a href=\"https:\/\/www.gallup.com\/workplace\/236453\/paycheck-purpose-drives-millennials.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">may even settle for a lower paycheck if their work is more purposeful<\/a>.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Not only that, but millennials want relationships and partnerships with their managers and leaders. They don\u2019t want to simply clock in and be told what to do. They want to exchange feedback and ideas. They want their leaders to invest in their personal development. <a href=\"https:\/\/www.gallup.com\/workplace\/248009\/millennials-good-business.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">As Gallup put it<\/a>, <strong>they \u201cdon\u2019t want bosses \u2013 they want coaches&#8221;<\/strong>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Job seekers in the 23-39 age range also want to feel like they have a voice in your company\u2013and building eNPS into your company processes is a concrete strategy to ensure that\u2019s the case. Not only that, but <strong>leveraging eNPS as a part of your employer branding can show job seekers that you\u2019re an employer that will truly value their input<\/strong>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:image -->\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/AXPEazBNbykix6hQ-CJ925r-Oy6nZXATF9TEOKtx_MeDPESg_QIkGlqxmEpkPMtEQFgnj0JDxETazEcaDY_cwW95h7z8GN_jGKxpPdbuMgXX4kgebsW-czGble3ksiJA3ibj79c5\" alt=\"\" \/><\/figure>\n<!-- \/wp:image --><!-- wp:heading -->\n<h2>eNPS: Improves Company Culture\u00a0<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Finally, <strong>job seekers are looking for workplaces with great company culture<\/strong>. In fact, millennials value company culture more than any other generation before them, despite the fact that the idea of \u201ccompany culture\u201d has been around since the 1970s. Just as with the idea of purpose, millennials would also settle for a lower salary if it meant a better company culture \u2013 <a href=\"https:\/\/fortune.com\/2016\/04\/08\/fidelity-millennial-study-career\/\" target=\"_blank\" rel=\"noreferrer noopener\">$7,600 lower<\/a>, in fact.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>eNPS can help you build a <a href=\"https:\/\/nailted.com\/blog\/creating-a-culture-of-feedback-at-your-company\/\" target=\"_blank\" rel=\"noreferrer noopener\">better company culture<\/a> by:<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul>\n<li>Giving team members more of an active role in the company, as described above.<\/li>\n<li>Encouraging frequent, honest feedback between colleagues\u2013and management.<\/li>\n<li>Providing opportunities for team members to voice frustrations and suggest changes.<\/li>\n<li>Creating space for sharing positive recognition and encouragement.<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>Ultimately, eNPS can help you create a <strong>healthier, more communicative, and more positive company culture<\/strong> that will attract\u2013<a href=\"https:\/\/nailted.com\/blog\/3-simple-talent-retention-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">and retain<\/a>\u2013great talent.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>eNPS: Results in Higher Employee Satisfaction<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Finally, eNPS can result in higher employee satisfaction \u2013 creating not only a more positive environment and <a href=\"https:\/\/hbr.org\/2015\/12\/proof-that-positive-work-cultures-are-more-productive\" target=\"_blank\" rel=\"noreferrer noopener\">improve productivity<\/a>, but <strong>lower employee turnover<\/strong>. Given that high turnover can drive away talent (and damage your reputation), high employee satisfaction should probably be your primary goal when it comes to building your employer branding.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>Leveraging eNPS as a part of your branding helps to ensure prospective team members that your company is committed to employee satisfaction<\/strong> \u2013 and are willing to make changes to improve their experience.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>[content_upgrade cu_id=&#8221;2952&#8243;]Did you forget? Download A Beginner&#8217;s Guide to Employee Net Promoter Score[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading -->\n<h2>Collecting eNPS with Nailted<\/h2>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>By now, you\u2019ve learned that <strong>eNPS could be a powerful key for attracting talent to your company<\/strong>. You\u2019ve learned how it can be used to improve your company workflows, culture, and employee satisfaction \u2013 and help you build not only a better reputation, but a better business.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Great! Now, where do you get started?<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/nailted.com\" target=\"_blank\" rel=\"noreferrer noopener\">Nailted<\/a>\u00a0is a web-based product that can help you integrate eNPS into your company by:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul>\n<li>Sending out regular surveys to your employees to collect and calculate eNPS.<\/li>\n<li>Giving your employees an opportunity to share open-ended feedback with you \u2013 optionally anonymous.<\/li>\n<li>Providing in-depth insight into pain points, mutual recognition, and more.\u00a0<\/li>\n<\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p><a href=\"https:\/\/nailted.com\/book-a-demo\">Book a demo<\/a> with one of our People &amp; Culture experts and discover how Nailted can help you leverage your employer branding to attract and retain top talent!<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Start attracting awesome new talent improving your eNPS.<\/p>\n","protected":false},"author":6,"featured_media":13818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page-templates\/full-small.php","format":"image","meta":{"episode_type":"audio","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","cybocfi_hide_featured_image":""},"categories":[26],"tags":[86,253,50,49,243,52],"series":[],"episode_featured_image":"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2020\/09\/Employer-branding.jpg","episode_player_image":"https:\/\/nailted.com\/blog\/wp-content\/uploads\/2020\/11\/Company-culture-matters-1.jpg","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"spotify":{"key":"spotify","url":"https:\/\/open.spotify.com\/show\/1Bl7apd3ITSFD45mwUi1Og?si=T_w80oYURZ22ZGjPMD-LsQ","label":"Spotify","class":"spotify","icon":"spotify.png"},"itunes":{"key":"itunes","url":"https:\/\/podcasts.apple.com\/es\/podcast\/company-culture-matters-by-nailted\/id1545900885","label":"iTunes","class":"itunes","icon":"itunes.png"}},"rssFeedUrl":"https:\/\/nailted.com\/blog\/feed\/podcast\/company-culture-matters","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"juWlVtnnLs\"><a href=\"https:\/\/nailted.com\/blog\/how-enps-can-be-used-to-leverage-employer-branding\/\">How eNPS Can Be Used to Leverage Employer Branding<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/nailted.com\/blog\/how-enps-can-be-used-to-leverage-employer-branding\/embed\/#?secret=juWlVtnnLs\" width=\"500\" height=\"350\" title=\"\u00abHow eNPS Can Be Used to Leverage Employer Branding\u00bb \u2014 \" data-secret=\"juWlVtnnLs\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! 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How can it help you to retain awesome talent in your company and attract new one? Start working on Employer branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nailted.com\/blog\/how-enps-can-be-used-to-leverage-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leveraging Your Employer Branding with eNPS\" \/>\n<meta property=\"og:description\" content=\"What is eNPS? How can it help you to retain awesome talent in your company and attract new one? 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