{"id":2995,"date":"2020-09-28T06:00:00","date_gmt":"2020-09-28T04:00:00","guid":{"rendered":"https:\/\/nailted.com\/blog\/?p=2995"},"modified":"2025-08-25T08:55:06","modified_gmt":"2025-08-25T06:55:06","slug":"4-examples-of-companies-with-great-employer-branding","status":"publish","type":"post","link":"https:\/\/nailted.com\/blog\/4-examples-of-companies-with-great-employer-branding\/","title":{"rendered":"4 Examples of Companies with Great Employer Branding"},"content":{"rendered":"\t\t
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As a business, you\u2019ve most likely invested time, energy, and cash into branding your product or service for potential customers or clients. You\u2019ve researched what your prospects are looking for. You\u2019ve positioned yourself as competitive and desirable. You\u2019ve strived to build ongoing relationships with leads and customers.\u00a0But have you done the same for employer branding?<\/p>\n

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Employer branding<\/strong> can help you hire and retain quality employees by building a positive company culture<\/strong>, communicating strong values, and ultimately, offering your employees an enjoyable, beneficial experience at work.\u00a0<\/p>\n

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Employer branding isn\u2019t just a \u201cgood idea,\u201d however. It can offer your business great ROI<\/strong> by helping to contribute to overall employee productivity and job satisfaction.\u00a0<\/p>\n

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In fact, one study published by Forbes found that happy employees are 20% more productive than unhappy employees. And Gallup reports that engaged employees can improve a company\u2019s bottom line<\/strong>: \u201cBusiness or work units that score in the top quartile of their organization in employee engagement have nearly double the odds of success<\/em>\u201d.\u00a0<\/p>\n

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All that being said, investing effort into employer branding can really pay off\u2013in the form of happier employees<\/a>, reduced turnover, and potentially higher profits.\u00a0<\/p>\n

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In this article, we\u2019ll take a look at 4 companies with amazing employer branding<\/strong> and the strategies they use to attract top talent and keep their existing employees happy (and productive).\u00a0<\/p>\n

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[content_upgrade cu_id=”2994″] Download: 5 Tips to Building a Better Company Culture[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n

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Google: Incredible Perks + Strategic Hiring<\/h2>\n

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For 6 years running, Google has ranked #1 on Fortune<\/em>\u2019s list of best companies to work for, and with good reason.\u00a0<\/p>\n

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While the massive tech company is perhaps best known for offering outstanding perks (free gourmet food on campus, an onsite gym, free haircuts, free massages, free transportation, even free cooking classes), their employer branding is about more than just awesome freebies<\/strong>.\u00a0<\/p>\n

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Google cares about actually developing their employees, and giving them time and space to thrive as human beings\u2013not just \u201ccogs in the machine.\u201d That\u2019s why they\u2026.<\/p>\n

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