{"id":3052,"date":"2020-10-26T06:00:00","date_gmt":"2020-10-26T05:00:00","guid":{"rendered":"https:\/\/nailted.com\/blog\/?p=3052"},"modified":"2024-09-18T08:43:47","modified_gmt":"2024-09-18T06:43:47","slug":"a-glossary-of-terms-for-company-culture","status":"publish","type":"post","link":"https:\/\/nailted.com\/blog\/a-glossary-of-terms-for-company-culture\/","title":{"rendered":"A Glossary of Terms for Company Culture"},"content":{"rendered":"\t\t
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What do you think of when you hear the term \u201csuccessful\u201d company? Maybe you think of specific brands, like Google or Salesforce \u2013 businesses marked by a great reputation and incredible growth. Or maybe you simply think of a collective of professionals who are innovative, hard-working, and passionate. In any case, what you\u2019re imagining most likely amounts to a healthy, vibrant company culture.<\/p>\n

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Over the past several years, the idea of company culture has become increasingly prominent for good reason. Having great company culture is one of the common threads<\/strong> among companies that are forward-thinking and highly profitable \u2013\u00a0such as Google, REI, and Adobe<\/a>.<\/p>\n

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But company culture isn\u2019t limited to major corporations<\/strong>. Small startups and medium-sized businesses can also \u201cget in on the game\u201d by building healthy, purpose-driven cultures \u2013 ultimately helping them to become stronger businesses overall.<\/p>\n

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A good starting point is to get a grasp on the terminology of company culture \u2013 the terms and phrases that define and direct the culture of a company that cares about its employees<\/strong>…and cares about what it\u2019s doing in the world.<\/p>\n

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In this article, we\u2019ll take a look at terms that help define and explain company culture…as well as the ROI (return on investment) of spending a bit of extra time and energy on building a positive, purposeful work environment.\u00a0<\/p>\n

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[content_upgrade cu_id=”3051″]Free Download: 5 Pillars of Healthy Company Culture[content_upgrade_button]Click Here[\/content_upgrade_button][\/content_upgrade]<\/p>\n

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Terms Related to Purpose\u00a0<\/h2>\n

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One of the hallmarks of healthy company culture is that it drives its participants with purpose, not simply profit.\u00a0<\/p>\n

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In fact, 79% of business leaders believe that having purpose in business is key to success<\/strong>. And half of all millennials say they would actually work for less<\/em> if it meant they could have purpose in their work<\/a>.\u00a0<\/p>\n

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That being said, you don\u2019t have to run a non-profit to run a purpose-driven organization.\u00a0<\/p>\n

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Here are three terms to help you understand how to instill purpose in your own organization, regardless of the product or service it sells.\u00a0<\/p>\n

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Core Values<\/h3>\n

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Your core values as a company might include loyalty, ownership, honesty, and innovation. Regardless of what you decide on, don\u2019t just pay lip-service to your claims. Think of actionable ways that every employee, manager, and leader can actually live out those values in your workplace<\/strong>.\u00a0<\/p>\n

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Mission Statement\u00a0<\/h3>\n

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Your company\u2019s mission statement<\/a> defines who you are and what you do. A good mission statement can unify your employees<\/strong> and remind them of why they work for your company, and why that work is meaningful.\u00a0<\/p>\n

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\"Company<\/figure>\n

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It sounds simple enough, but coming up with a single statement that defines what you stand for can be a challenge. Here are a few of our favorite\u00a0mission statement examples<\/a>\u00a0to help you:<\/p>\n

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