Defining a good employee engagement strategy will make a difference in the direction your company culture takes. It will help you to improve it and, most important of all, to tailor it to the people who work in your organization; to their needs, concerns and interests. The question is, do you need an employee engagement tool?

Keep in mind that there is no one-size-fits-all employee engagement strategy; each company must find its own. And, of course, be aware that we must allow it to evolve over time.

This is where an employee engagement tool comes into play to guide us in the processes and practices we should follow to improve employee experience and satisfaction in the way that works best for our particular case.

What is an employee engagement tool?

An employee engagement tool is an online tool that allows you to work on employee engagement, giving you visibility on improvement opportunities that allow you to create the best possible employee experience, and thus reduce the turnover rate.

An employee engagement tool allows you to implement processes that work and adapt to your particular needs in an agile, simple and effective way.

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A member of a company using an employee engagement software

Who needs an employee engagement tool?

As the name itself indicates, it is an employee-oriented tool. A company is made by the people who work in it, and as such they are key players in the development of any business. After all, it is the employees who drive the machinery to achieve business objectives, isn’t it?

For this reason, any company interested in achieving the desired results with the highest possible success rate needs an employee engagement tool to help improve the employee experience.

Doesn’t recognizing achievements, working in a positive environment, or feeling that our needs, concerns and interests are being listened to, increase commitment to meeting goals? Of course it does!

The right tool will improve the workplace experience by boosting employee morale, productivity and alignment with the company. This will help you know how to prioritize your most valuable business asset: talent.

Internal talent drives overall business results, so we must take care of it. An employee engagement tool benefits all roles in your organization, from top to bottom.

Find out if in your particular case it is the HR department, managers, employees or even everyone who needs an employee engagement tool.

Why does HR need an employee engagement tool?

  1. To improve the employee experience.
  2. To make decisions faster.
  3. To understand the effects of changes in the organization.
  4. To achieve better alignment.
  5. To identify red flags.
  6. To reinforce the company culture.
  7. To improve the turnover rate.
  8. To attract more and better talent.
  9. To save time.
  10. To optimize manager – employee communication.
  11. To automate feedback processes.
  12. To boost fellowship.
The best practices in Employee Engagement from 3 experts in People & Culture, gathered in a single guide! 

1. To improve the employee experience

An employee engagement tool will help you create the best possible employee experience and improve employee engagement and job satisfaction. All this by providing you with clear guidance for the implementation of best practices in people management. Processes that enable you to improve your company culture and create a better place to work.

2. To make decisions faster

And not just faster, but more informed by gaining greater visibility into what is happening, both qualitatively and quantitatively. You can learn about the concerns, needs and even conflicts your employees are facing. With the people analytics provided by employee engagement tool, you will be able to act in time before small conflicts escalate into major problems.

3. To understand the effects of changes in the organization

Implementing new initiatives is tricky. But when you have visibility into how they impact employees, any adverse effects are easier to manage. An employee engagement tool allows you to evaluate the effectiveness of these new initiatives, understand the effects of these changes on the organization and make the best decisions.

4. To achieve better alignment

an employee engagement solution allows you to get to know your employees, collecting their pulse and feedback on an ongoing basis. Understanding your people better will only help you discover how to align employees and managers with the direction and needs of the business.

5. To identify red flags

By gaining greater visibility on the status of people, you will be able to identify certain alarms that may have gone unnoticed before, such as people in a state of burnout or situations of mobbing at work. Immediacy plays a fundamental role in everything decisive, and not spotting red flags in time could damage the employee experience without allowing you to solve the situation in the best possible way.

6. To reinforce the company culture

An employee engagement tool allows you to create a feedback culture that gives employees a voice and transforms employee recognition into a positive habit that drives motivation. A solution of this caliber will allow you to implement the processes necessary to create a company culture that all employees want to be part of.

7. To improve the turnover rate

Working to improve the employee experience increases the feeling of belonging and, therefore, makes them not consider leaving the company. An employee engagement tool will help you to implement the necessary practices to build talent loyalty in your company.

8. To attract more and better talent

Working towards employee engagement shows that you put people first. When an employee is happy with how they “live” their day-to-day life at your company, they share their experience and talk about your company as the best place to work. An ideal way to strengthen employer branding and attract the best talent.

9. To save time

An employee engagement tool helps you optimize resources. Not only because of the time it saves by guiding effective processes and best practices, but also because of the automation of those processes. These tools turn the daily grind of repetitive tasks into free space to work on improvements that have a positive impact on people. In addition to nipping manual extraction of results in the bud, launching pulse surveys periodically without you having to lift a finger? With the results visible on dashboards in real time? Life changing!

10. To optimize manager - employee communication

Did you know that 70% of an employee’s satisfaction depends on his or her manager? This is why good communication between both parties is crucial. A good employee engagement tool provides you with a space for 1:1 meetings, allows managers to make performance and value assessments to employees, and vice versa. It encourages them to send messages of recognition to each other. In short, it improves the relationship and communication between both parties.

11. To automate feedback processes

employee engagement tools allow you to automate processes that are too costly to manage manually. Feedback processes like pulse surveys, check-ins, performance reviews, recognition messages, etc.

12. To boost fellowship

One of the features that employees like most are those that turn recognition at work into a habit. This process, which is so important for employee motivation, ensures that no one feels isolated, that everyone supports the work of their colleagues and that a good working environment is created.

Why do managers need an employee engagement tool?

  1. To improve the relationship with their teams.
  2. To know how their teams are doing.
  3. To boost employee development.
  4. To improve team motivation and employee productivity.
  5. To reinforce desired behaviors.
  6. To know if they are doing good management.
A team manager working

13. To improve the relationship with their teams

Good communication is essential to strengthen relationships. An employee engagement tool allows managers to improve the flow of communication with their teams. Through 1:1 meetings, performance reviews and the sending of recognition messages, they can strengthen bonds that lead to an improved work environment.

14. To know how their teams are doing

An employee engagement tool allows managers to have visibility on the pulse of their teams. Through the results of anonymous surveys, they can find out if there are team members at risk of burnout and take action in time. In addition, 1:1 meetings offer them an ideal space in which to address issues of concern to their teams that slip through the cracks in the day-to-day.

15. To boost employee development

Finding the time to give feedback that goes beyond “what a great report” or “I didn’t like the way you handled this project” is tricky. An employee engagement tool will encourage the creation of a feedback culture that will make it a habit to send such messages. With regular performance reviews, for example. Allowing to touch the right keys to generate positive changes in the team that invite a state of continuous improvement.

16. To improve team motivation and employee productivity

Healthy productivity is closely linked to motivation, and what could be more motivating than being recognized for a job well done? An employee engagement tool that allows managers to send recognition messages to their teams will reinforce their sense of belonging, increase their motivation and make their productivity grow progressively.

17. To reinforce desired behaviors

How do you reinforce desired behaviors? By recognizing their value! With an employee engagement tool, this is a simple task. For the manager, it is as easy as sending positive recognition messages, highlighting the value of that behavior in a performance appraisal or value assessment, or directly discussing it in a 1:1 meeting.

18. To know if they are doing good management

For employees, giving feedback to their managers can be tricky. Especially when it is not entirely positive, but seeks to be constructive. However, it is crucial for the good performance of managers. This is why it is important to encourage employees to express what they think of their managers without fear of consequences – how important it is to ensure psychological safety! An employee engagement tool allows you to create these opportunities in a safe environment, through satisfaction surveys, performance evaluations towards the manager, or even in 1:1 meetings.

Why do employees need an employee engagement tool?

  1. To feel heard.
  2. To generate a positive impact on their company.
  3. To make them feel valued.
  4. To appreciate a real development.
  5. To stay connected remotely.
  6. To improve relationships with their colleagues.
  7. To live a better employee experience.
An employee working from home

19. To feel heard

An employee engagement tool provides employees with a secure communication channel through which they can express themselves. They can discuss their needs, voice their concerns and highlight their interests.

20. To generate a positive impact on their company

Asking employees for feedback, through pulse surveys for example, is the way to encourage them to share their opinions on a regular basis. Knowing employees’ perceptions is essential to creating a company culture based on the values you collectively stand for. It is the way in which employees can appreciate that their feedback is of great value in improving the company culture.

21. To make them feel valued

In the day-to-day hustle and bustle, it is very likely that certain details that provide great value to the growth of a company are overlooked. That is why it is so important to bet on an employee engagement tool that seeks to establish labor recognition as a habit. This process is key to maintaining and increasing employee motivation through the recognition of their achievements and good work.

22. To appreciate real development

There are numerous practices to enhance employee development; online courses, in-house training, masterclasses, etc. But how do we know if this is what each employee needs? Through performance reviews. An employee engagement tool allows you to delve into the level of competencies of each employee. It facilitates the definition of SMART goals for employees in order to reinforce their weaknesses or even enhance their strengths. This practice is also key in internal employee promotion processes.

23. To stay connected remotely

remote work can be very good for many things, but also detrimental for others. This modality of work detracts visibility on how people are at every moment, because you don’t see them. It does not allow employees to maintain a direct connection with their managers and colleagues, because approaching their desk or proposing a coffee is not so easy. In many cases, it ends up leading to feelings of loneliness that can lead to burnout at work. Work methodologies such as smart working have facilitated this practice. But we must never forget about people and always look for the best to favor the employee’s experience. Whether in person or remotely.

24. To improve relationships with their colleagues

Alignment and connection between people make up a large part of the employee experience. That is why we must never forget to encourage peer support. Recognition at work not only allows employees to feel valued, as we mentioned in a previous point. Encouraging recognition allows colleagues to support each other, strengthening interpersonal relationships and generating a better working environment.

25. To live better employee experience

An employee engagement tool is designed with the objective of increasing employee engagement and improving the employee experience. All of the modules that any of these tools commonly include have a clear focus on this. Employee recognition to feel that their work is of value to the company. Satisfaction surveys to be able to talk about what they don’t like so that things can change. 1:1 meetings to create a greater connection with their managers and share their needs and interests. Performance reviews, to delve into their strengths and weaknesses and continue to grow professionally. An employee engagement tool can positively impact all aspects of an employee’s day-to-day life, making their experience the best it can be.

A must-have HR software

As we have seen, an employee engagement tool benefits all roles in an organization. It certainly goes a long way in facilitating the day-to-day work of managers and HR teams, while improving the employee experience. When evaluating whether an employee engagement tool is needed, it is important to review the points discussed above. It is also important to find the best tool to suit your particular needs.

Nailted is the employee engagement tool of choice for more than 10,000 people around the world. The ideal choice to improve employee engagement and guide you in the application of best practices in people management. Proven, automated processes that allow you to improve your company culture while creating a better place to work, reinforcing something as important as the employee experience.

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